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Lead Digital Marketing Strategist
Location:
Cedar Rapids, IA
Description:
Summary As a Lead Digital Marketing Strategist, you’ll develop innovative digital marketing experiences for complex healthcare systems and websites. You’ll partner with UX researchers, web designers, content strategists, developers, and project managers across Geonetric to create optimal digital experiences for our healthcare clients. Using your subject matter expertise, you’ll set digital marketing standards, establish new services and processes, and stay on top of industry trends. By seeing the "big picture" across search engine optimization, paid marketing, and analytics, you'll shape the vision, strategy, and direction of the Digital Marketing Team.To be successful in this role you must move Geonetric forward by leading a team of digital marketing strategists, understanding clients’ individual needs, solving their complex problems, and applying user-centered solutions while delivering impactful strategies, optimizations, and presentations. Essential Duties and Responsibilities While you might get to work on just about anything at Geonetric, you’ll primarily: Recommend overall strategy and vision for team initiatives, aligning with Geonetric goals. Work closely across business units to determine the team’s long-term strategy and goals by understanding the evolving competitive landscape, technology environment, clients’ business needs, and product market. Lead the team by growing and mentoring team members, addressing performance concerns, resolving team conflicts, and staffing the team accordingly. Foster a positive and inclusive work environment that promotes our core values and mission statement. Review team financials including budgets, revenue, net income, utilization rates, and project margin. Stay current with digital marketing trends and identify opportunities for innovation and improvement. Then set standards, share best practices, provide direction and advice on projects, and incorporate industry best practices. Serve as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings. Develop and implement strategies to improve team productivity, efficiency, and effectiveness. Consult with clients to understand their business strategies and goals by facilitating discovery workshops, conducting client stakeholder interviews, and presenting strategic recommendations. Research and apply market information to your strategy, including user behavior, consumer requirements, organizational strategies, and UX best practices. Translate consumer requirements and market data into recommendations for improved products, packages, and deliverables. Education and Experience Bachelor’s degree in marketing, communications, business, or related field required 5+ years of previous experience in related field required Professional Skills Ability to understand the needs of and communicate effectively with, C-Suite level executives, client stakeholders, and client teams Experience working on large and complex enterprise digital marketing strategies and retainers with an emphasis on local organic and technical SEO Mastery of delighting clients with dynamic presentations and comfortability with public speaking Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising, search engine optimization, business listings management and analytics/tag management Exceptional skills in creative problem-solving and strategic thinking An endlessly curious personality and mindset that is equally eager to learn and share learnings with the team Experience developing and executing exceptional digital marketing strategies within or across search engine optimization, business listings management, paid marketing, Analytics and tag management Other Skills and Abilities In addition to being an amazing Lead Digital Marketing Strategist, you’ll need to fit into our unique culture and be: Self-organized. There are no managers at Geonetric. You'll be a part of a self-organizing team, with no one "supervising" you. You should naturally get a lot of high-quality work done to completion without outside pressure. A doer. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion. Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking. Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team. Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline. A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people. EEOC Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. Powered by JazzHR
Company:
Geonetric
Posted:
May 13 on The Resumator
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More About this Listing: Lead Digital Marketing Strategist
Lead Digital Marketing Strategist is a Advertising & Marketing Marketer Job at Geonetric located in Cedar Rapids IA. Find other listings like Lead Digital Marketing Strategist by searching Oodle for Advertising & Marketing Marketer Jobs.
Lead Digital Marketing Strategist is a Advertising & Marketing Marketer Job at Geonetric located in Cedar Rapids IA. Find other listings like Lead Digital Marketing Strategist by searching Oodle for Advertising & Marketing Marketer Jobs.