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Senior Omnichannel Product Manager
Location:
Arden Hills, MN
Description:
Additional Locations:US:MN:Maple Grove; US:MA:Marlborough Diversity : Innovation : Caring : Global Collaboration : Winning Spirit : High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high:performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing : whatever your ambitions. About the role:Boston Scientific is looking for a Senior Omnichannel Product Manager who will be responsible for visioning, building, and driving customer:centric, omnichannel programs and experiences for our Electrophysiology (EP) franchise to produce meaningful results for our Cardiology business. The Senior Omnichannel Program Manager for Electrophysiology (Sr. PM) will have a deep understanding of designing, developing, executing, and measuring success of customer:centric omnichannel programs, and possesses the ability this experience in creative ways that support the franchise's commercial objectives. The Sr. PM will entrench themselves in the assigned customer, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. The Sr. PM must be able to translate customer insights into actionable, integrated, commercial experiences that increase awareness while simultaneously informing, educating, activating, and encouraging product preference. The ideal candidate will have a strong background in program analytics-including establishing KPIs, measuring performance, leading monthly/quarterly reporting processes, and tracking ROI. Your responsibilities will include: Customer and audience insights: :Understand mindset/behavior of the EP audiences, including key customer segments, referring physicians, and AFib patients, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer:centric, omnichannel, personalized objectives, strategies, and programs.Campaign/program planning and cross:functional collaboration: :Leverage available and initiate new data collection and market research programs to analyze and apply the customer data for planning development. Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic: and channel:related details that inform the direction of channel plans and programs.:Formulate and execute annual and long:range marketing plans and programs for the EP audiences. Collaborate with leadership to set direction to achieve overall organization objectives.:Oversee all aspects of programming for assigned audiences, ensuring sister functions, partners, and dependencies are delivering as promised, to ensure results are measured and achieved. Empower collaborators to work independently, creating a team:oriented environment that welcomes early identification of and problem solving for barriers and obstacles, to ensure the team can operate in an optimal fashion. Proactively escalate and resolve potential issues by calling them to the attention of responsible parties, collaborating to identify solutions.:Ensure EP customer:centric omnichannel plans are appropriately aligned with other BUs and best practices are shared.Measurement and reporting: :Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of the EP audience programs; track results including identification and monitoring of key metrics.:Establish program KPIs, track performance benchmarks, develop strategies to identify return on investment, and accelerate data:driven insights. Pr
Posted:
May 1 on Tip Top Job
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More About this Listing: Senior Omnichannel Product Manager
Senior Omnichannel Product Manager is a Executive Product Manager Job located in Arden Hills MN. Find other listings like Senior Omnichannel Product Manager by searching Oodle for Executive Product Manager Jobs.
Senior Omnichannel Product Manager is a Executive Product Manager Job located in Arden Hills MN. Find other listings like Senior Omnichannel Product Manager by searching Oodle for Executive Product Manager Jobs.