This listing was posted on Tip Top Job.
Web Marketing Specialist
Location:
Oklahoma City, OK
Description:
Req ID:434014 Address: 10601 N Pennsylvania Ave.Oklahoma City,OK, 73120 BASIC PURPOSE:We are seeking a talented and motivated Web Marketing Specialist to join our dynamic team. As a Web Marketing Specialist, you will play a crucial role in developing, implementing, and managing marketing campaigns and web assets that promote TVC and its products and/or services. This position plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate will be a web developer with a specialty in web marketing. This role offers a unique opportunity to function as a hybrid between web developer, marketing specialist, and analytics administrator to help drive the company's web initiatives. JOB FUNCTIONS: : Develop and maintain multiple WordPress websites, including management of content, plugins, forms, tracking tools, integration and conversion rate optimization : Manage timely and effective delivery of web projects including product and campaign launches and implementation of new features or functionality: Troubleshoot to maintain high level of uptime: Provide ideas and insights to improve the web experience and conversion rates, including leveraging A/B testing and analytics and tools to drive growth for the company : Collaborate with cross functional teams to define audience goals, user journeys, and information architecture to build outstanding web experiences: Build and update web pages within our content management system, ensuring pages are adaptable, are of high quality, and adhere to brand standards:Create digital assets to deliver a visually pleasing web experience for users; strong attention to detail and ability to develop and utilize digital/web assets in a marketing capacity to drive conversions and improve the user experience :Provide insights and expertise related to the implementation of an ecommerce platform to drive improved web purchases and cart abandonment marketing, providing insights and technical recommendations and working with in:house development team to deliver a front:end shopping cart solution tied to back:end customer database : Provide regular reports and analysis using analytics tools, demonstrating data to make recommendations and find opportunities for A/B testing: Stay current with new industry trends, emerging technologies, and the competitive landscape; hold the brand to a high standard, providing problem solving and innovative solutions to meet needs and achieve business objectives : Publish and manage content to deliver highest possible SEO value of content and edit current content for best SEO value; provide input/feedback to content creators regarding backlinks, keywords, metadata, etc. for best overall ranking for targeted keywords and audiences : Ensure projects are executed efficiently and on:schedule to meet objectives:Manage/maintain chatbot/livechat tool, forms, survey tools, video assets and more for the best user experience, providing insights and improvements on an ongoing basis and ensuring uptime and quality control/delivery of leads/ecommerce purchases to integrated tools:Manage/maintain microsites and landing pages for a variety of end user experiences, including dynamic/custom content as applicable :Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy; provide suggestions/solutions for identified problems or areas for improvement :Assist in execution of marketing plans to reach audiences through targeted channels:Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs: Contribute to other web projects and initiatives as deemed vital: Conduct research and website surveys when required: Perform other duties as assigned by Director of Marke
Posted:
May 1 on Tip Top Job
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More About this Listing: Web Marketing Specialist
Web Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Oklahoma City OK. Find other listings like Web Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Web Marketing Specialist is a Advertising & Marketing Marketing Specialist Job located in Oklahoma City OK. Find other listings like Web Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.